The United States Patent and Trademark Office has officially denied LeBron James' attempt to trademark the "Taco Tuesday" phrase. Following his success with "Taco Tuesday" with family and friends over the summer, he made the bold move to try and trademark the phrase.His attempt to trademark the phrase was not exactly met positively on social media, people pointing out it would be like trying to trademark "Happy Birthday." An Illinois restaurant also filed a protest against the trademark request, stating his company, Taco Tuesday, Inc., had already been in business for three years. "Protestor's company would be crippled if precluded from using its own business name in Internet marketing channels."
The USPTO has refused the TACO TUESDAY trademark application filed by Lebron James' company LBJ Trademarks, LLC. The refusal, issued at 6:26 PM today, finds that TACO TUESDAY is a "commonplace message" and therefore fails to function as a trademark. #TacoTuesday My analysis👇 https://t.co/eKcW2l1CnH
Yesterday, the U.S. Patent and Trademark Office denied the request, calling the phrase a "commonplace message." LeBron's team was reportedly satisfied that it was denied because he can therefore not be sued for using the phrase in the future.