Home news Pop Smoke's Label On Grammy Nominations; 'He Should’ve Swept The Whole Thing'

Pop Smoke's Label On Grammy Nominations; 'He Should’ve Swept The Whole Thing'

1,049 views | November 27, 2020 | News | By hiphopallaround

After the recent Grammy Nominations was announced, the late Pop Smoke is now officially a Grammy-nominated rapper. His label, however, isn't too pleased and questioning if his passing alone could've landed him the nomination and not just his music. In an interview with GQ Magazine, published on Wednesday (Nov. 25), Steven Victor boss at Victor Victor Worldwide, spoke on the recent Grammy nominations saying that Pop Smoke should've been nominated for a lot more than just Best Rap Song for "Dior." Victor expressed that the Brooklyn drill rapper, should've been nominated for the Album of the Year, Rap Album of the Year or Best New Artist for his role in amplifying the Brooklyn drill scene.


"Not to cut you off, but I think the Grammys is cap, bro. No disrespect, but who is D Smoke?," Steven Victor begins, referring to D Smoke's nomination for Best New Artist and Best Rap Album for his February effort Black Habits. "This is an artist—I’m not saying he started a genre, because he didn’t start drill music—but [Pop] bought drill music to the forefront and made it mainstream," Victor continues. "He had a huge impact. Forget about whether he passed away, his impact was felt way before that. He was going to be a superstar. His mixtape sold 40,000 records in its first week with no hit record. It’s not like 'Dior' was a hit when we put out the second mixtape. Most albums that come out and sell north of 25,000 their first week, there’s always a song driving those sales. To say that his impact is because he passed away, it’s cap. It’s not true."



Pop Smoke label head goes on to mention Lil Baby not being nominated for Rap Album of the Year despite selling over 2.3 million records. "The top three albums this year are Lil Baby with 2.3 million records sold, that came out in January or February; the number two most sold album is Pop Smoke, and that came out in July, that’s 2 million records sold; and behind Pop is Weeknd, which came out in March," he tells GQ. "Weeknd, with 1.9 million records sold. So how does he not get nominated for Album of the Year or Rap Album of the Year or Best New Artist? This is his only chance to get nominated for these awards. So to me, the Grammys is cap. I don’t know who’s making these decisions."

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After the recent Grammy Nominations was announced, the late Pop Smoke is now officially a Grammy-nominated rapper. His label, however, isn’t too pleased and questioning if his passing alone could’ve landed him the nomination and not just his music. In an interview with GQ Magazine, published on Wednesday (Nov. 25), Steven Victor boss at Victor Victor Worldwide, spoke on the recent Grammy nominations saying that Pop Smoke should’ve been nominated for a lot more than just Best Rap Song for “Dior.” Victor expressed that the Brooklyn drill rapper, should’ve been nominated for the Album of the Year, Rap Album of the Year or Best New Artist for his role in amplifying the Brooklyn drill scene.


“Not to cut you off, but I think the Grammys is cap, bro. No disrespect, but who is D Smoke?,” Steven Victor begins, referring to D Smoke’s nomination for Best New Artist and Best Rap Album for his February effort Black Habits. “This is an artist—I’m not saying he started a genre, because he didn’t start drill music—but [Pop] bought drill music to the forefront and made it mainstream,” Victor continues. “He had a huge impact. Forget about whether he passed away, his impact was felt way before that. He was going to be a superstar. His mixtape sold 40,000 records in its first week with no hit record. It’s not like ‘Dior’ was a hit when we put out the second mixtape. Most albums that come out and sell north of 25,000 their first week, there’s always a song driving those sales. To say that his impact is because he passed away, it’s cap. It’s not true.”






Pop Smoke label head goes on to mention Lil Baby not being nominated for Rap Album of the Year despite selling over 2.3 million records. “The top three albums this year are Lil Baby with 2.3 million records sold, that came out in January or February; the number two most sold album is Pop Smoke, and that came out in July, that’s 2 million records sold; and behind Pop is Weeknd, which came out in March,” he tells GQ. “Weeknd, with 1.9 million records sold. So how does he not get nominated for Album of the Year or Rap Album of the Year or Best New Artist? This is his only chance to get nominated for these awards. So to me, the Grammys is cap. I don’t know who’s making these decisions.”

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